OUR STORY

💪 The Story of Gym Alphas - Shane CEO & Founder

I’ve always been active. Sport, training, movement — it’s been in my blood for as long as I can remember. The gym became more than just a place to train — it became my therapy, my reset button, my second home.

One day, after smashing a heavy set, I sat on the bench and noticed myself doing the same annoying thing I always did — adjusting my towel over and over. It kept slipping, bunching up, falling off. It broke my focus.
That small frustration sparked a thought.

“There has to be a better way.”

I couldn’t shake the idea. So I started testing. Researching. Sketching. Failing. Trying again. The first version never made it past the drawing board — but I didn’t stop there. After months of refining and testing, I finally created it:
A multi-functional gym towel built for real lifters.
Designed to stay in place, absorb sweat fast, cover the full bench, and never stink up your bag again.

From that moment, I knew I wasn’t just building a product — I was building something bigger.

At first, the brand was called Gym Buddys — a nod to the community and connection we all find through training. That’s where the Link logo came from — symbolizing unity. But when we found out the name was taken, we pivoted.

We needed something stronger.
Something that matched the mindset of those who show up every day and push through limits.
That’s when Gym Alphas was born.

We’re a small Australian brand with a big vision:
To empower everyday athletes, lifters, and gym-goers with gear that performs as hard as you do.
To build a community that motivates, uplifts, and grows together.
And to never stop innovating — because we know what it’s like to want more from your training.

This is just the beginning.
Welcome to the movement.
Welcome to Gym Alphas.